Alfa Romeo Guilia reborn"/> Alfa Romeo Guilia reborn

Alfa Romeo Guilia reborn

Alfa Romeo Guilia reborn

 

 

This coming June, Alfa Romeo will launch the first of the new models intended to regenerate this famous but fading brand.

Alfa Romeo front view

Alfa Romeo front view

That car is the new Giulia saloon, the long-delayed replacement for the Alfa 159. It is based on a platform derived from the Maserati Ghibli’s and will be offered with rear-wheel drive or four-wheel drive and a choice of four-cylinder and sixcylinder engines.
Alfa boss Harald Wester was unwilling to reveal more detail at the recent Geneva motor show, but he has talked about the intangible qualities new Alfas must have in order to make the grade and the so-called skunkworks of designers and engineers charged with delivering them.

Alfa Romeo Side angle views

Alfa Romeo Side angle views

Harald Wester considers Alfa Romeo to be one of the most important brands and admits that alfa has over promised and under delivered.
In his recent presentation to investors, Wester also admitted that while recent models such as the Brera, 159 and Spider were beautiful they missed the historical DNA of the brand.

Alfa Romeo Side angle view

Alfa Romeo Side angle view

Wester said that Alfa’s are not cars to be driven, but to drive. he want owners to feel that they’re an integral and indispensable part of the machine. The dynamic element is an important portion of what they do at alfa Romeo.
By the end of this year, 600 people will be employed at the skunkworks. By then they will have developed eight new models and a range of four-cylinder and six-cylinder petrol and diesel Alfa Romeo engines to power them, on a budget of €5 billion

Alfa Romeo side angle view

Alfa Romeo side angle view

Alfa’s goal is 400,000 sales a year by 2018, compared with 74,000 last year.

Related Images:

Leave a Reply

Your email address will not be published. Required fields are marked *